Thought Leadership

White paper

Optimizing brand access strategies with wrap-around prescriber messaging

Top-line discoveries:

Lack of access to copay programs and lack of knowledge of current offers can undermine HCPs' confidence in prescribing their brand of choice

Prescribers want current copay program information in their EHR when prescribing and want to be able to give copay program information to their patients (both print and digital)

Receiving information about patients' use of copay programs gives prescribers more confidence in the brand and copay program

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