Thought Leadership

White paper

Providing feedback to prescribers regarding patients' use of copay programs: A new opportunity to build prescriber confidence in branded products and their affordability programs

Top-line discoveries:

Healthcare professionals want feedback on patients' copay program use, savings and impact on adherence

Knowing that copay programs work for their patients instills healthcare professionals' confidence in both the brand and the copay program

Healthcare professionals who receive such feedback are more likely to recommend a brand's copay program to their patients

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