Thought Leadership

White paper

Impact of displaying in-EHR patient drug prices with or without patient savings messages

Key findings:

80% of surveyed HCPs consider patient affordability when prescribing, and many default to generics rather than attempting to discern each patient’s insurance coverage

Survey respondents reported a potential 60% to 70% decrease in prescribing share after viewing patient prices

Exposure to brand savings offers helped prescribers maintain their original medication choices

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